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Nickel Pledge Program
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According to the National Bicycle Dealer Association, "The U.S. bicycle industry was a $6 billion industry in 2008."

2008 NBDA Statistics
  • An estimated total of 18.5 million bicycles were sold in the United States alone.
  • 44.7 million Americans age seven and older were estimated to have ridden a bicycle six or more times, according to the National Sporting Goods Association.
  • There were 3.1 million bicycles sold by 4,339 speciality bicycle retailers operating within the U.S.

The StandingCyclist Nickel Pledge Program is a work-in-progress collaboration between shops and choice charities, across the United States. The concept is simple. Local bike shops and chain retailers pledge one nickel, per projected bicycle sale, to a favorite cause each year. Based on NBDA current stats, this can result in nearly 1 million dollars raised in support of special programs and organizations around the world. This is an exciting opportunity for the cycling industry to collectively make a difference. 

For more bicycle industry economic statistics, go to the NBDA web site.

 
If you're a dealer interested in the SC Nickel Pledge Program, please email us for more information. Thank you.

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